Not getting enough inquiries or sales? Are you constantly under-priced by your competition? Sick of struggling and know that you need samasitu to change something?
Without exaggerating, the solution is positioning, and I’ll try to convince you why.
Amateurs are buying a DSLR (or even using their smartphones) and immediately calling themselves “photographers”. And they’re charging too little. The entire photography industry is saturated, and it’s harder than ever to get more clients.
But photographers who understand how to differentiate their business and adjust their online presence accordingly, are finding it easier than ever to get clients (that are happy to pay them what they’re worth)
This article will give you a new way to think about your business (instead of treating it as just a passion), and is a must-read for:
beginner photographers eager to build a strong business from their passion
established photographers struggling with getting more clients, looking to modernize their business or to pivot to a different niche
previously-successful photographers affected by recent market changes
Prepare to have your mindset changed, if not by my arguments, then by all the quotes from established photographers that I’ve spread out throughout the article.
I know a thing or two about positioning!
Here’s an in-depth article featuring me as an example on how to position yourself as an expert in your niche (web-design for photographers, in my case): Branding for Creatives
This is not a technical article that you can just skim through the get some quick information. This is best “digested” slowly with a good cup of tea or coffee. Save it for later if you’re not open to reading such a piece now.
