Steps to Becoming an Instagram Influencer
When I began my journey on Instagram, I had no idea that one day I would become a “top influencer.” In the beginning, companies reached out to me to review their products, seeing as I was CEO of the startup Garnysh.
From there, things took on a life of their own, and now I have over 191,000 followers on Instagram, and counting. More than 500 brands have approached me for sponsorship and promotions, including Target, Bumble Bizz, Amazon, Fresh Beauty, and Sephora.
Would you like to know my 10 key steps to becoming an Instagram influencer? Read on.
- What’s your Instagram niche?
It sounds clichéd, but this is vital. Not only should you examine what you’re passionate about, but you also need to be honest with yourself about what you’re good at.
Sports, cooking, beauty, art, interior decorating? Do you love making funky sushi dishes? Maybe you can create some bomb hairstyles that no one has seen before. Whatever it is, that’s your niche. For me, beauty and fitness were an instant fit, and being a mom of two kids in the entertainment industry only expanded my horizons.
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While you’re throwing yourself into Instagram, go ahead and create a blog. This will strengthen your brand.
- Instagram analytics (sigh)
It may sound boring, but you’re going to need an Instagram Business Account to read those analytics. Learn about Instagram Insights. It gives you all the demographic data that you need about who follows you. You can also track profile views and audience activity times.
Since you have your niche, you’re not posting things randomly, but strategically. What posts are your followers loving? Which ones create less interest? All of this will help you build your status on Instagram.
I have to be honest, not everyone loves analytics—I think it’s fascinating. While starting out, learning this for yourself is going to put you at an advantage.